Determining Consumer Confidence Indexes Using Survey Data and Twitter Data

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DOI: https://doi.org/10.28924/2291-8639-24-2026-95
Published: Apr 7, 2026
Cite as:
Aseel Almansour, Determining Consumer Confidence Indexes Using Survey Data and Twitter Data, Int. J. Anal. Appl., 24 (2026), 95.

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Aseel Almansour

Abstract

The objective of this study was to examine the feasibility of using a new data source—social media (particularly Twitter)—to calculate a consumer confidence index (CCI) and to compare the results with a CCI constructed based on conventional survey data. The CCIs were calculated by collecting data from Saudi consumers through surveys and from social media from January to May 2019. Twitter data were analyzed using two approaches, polarity calculation and an Arabic sentiment database, to reflect the various ways in which the data may be used. The comparison between the survey and social media-derived outcomes may provide insights into the need for—and relevance of—social media data as a better predictor of consumer confidence. Overall, this study highlights the importance of using Twitter data to calculate a CCI.

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