Innovative and Sustainable Tourism Management: The Role of Local Wisdom in 'Jelajah Danau Ranau'

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DOI: https://doi.org/10.28924/2291-8639-23-2025-292
Published: Nov 13, 2025
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Febrianty, Erna Listyaningsih, I Gede Eko Putra Sri Sentanu, Innovative and Sustainable Tourism Management: The Role of Local Wisdom in 'Jelajah Danau Ranau', Int. J. Anal. Appl., 23 (2025), 292.

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Febrianty, Erna Listyaningsih, I Gede Eko Putra Sri Sentanu

Abstract

This study aims to enhance sustainable tourism management in 'Jelajah Danau Ranau,' Lampung Barat, by examining the roles of stakeholder collaboration, entrepreneurial innovation, local community empowerment, and digital adaptation. It also investigates the moderating effect of local wisdom on these relationships. A mixed-method approach was employed, combining quantitative and qualitative data collection. Surveys were distributed to stakeholders, including local community members, tourists, and business owners, and analyzed using SmartPLS for structural equation modeling. In-depth interviews with key informants were analyzed using NVivo for thematic analysis. The results indicate that stakeholder collaboration, entrepreneurial innovation, local community empowerment, and digital adaptation significantly enhance sustainable tourism management. However, local wisdom did not significantly moderate these relationships, suggesting that its impact is context-dependent and varies based on integration with modern sustainable practices. This research contributes to the literature on sustainable tourism by integrating multiple factors and highlighting the importance of stakeholder collaboration, entrepreneurial innovation, local community empowerment, and digital adaptation. It offers valuable insights for policymakers and practitioners in developing culturally appropriate and environmentally sustainable tourism strategies. The study's novelty lies in its comprehensive approach, combining stakeholder collaboration, entrepreneurial innovation, local community empowerment, and digital adaptation with the analysis of local wisdom. This provides a holistic understanding of sustainable tourism management in a developing country context.

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