Factors influencing the Digital Transformation of Vietnam SMEs

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DOI: https://doi.org/10.28924/2291-8639-23-2025-259
Published: Oct 29, 2025
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Nhat Nguyen Cong, Le Nguyen Thi Mai, Factors influencing the Digital Transformation of Vietnam SMEs, Int. J. Anal. Appl., 23 (2025), 259.

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Nhat Nguyen Cong, Le Nguyen Thi Mai

Abstract

This study investigates the key factors influencing the Digital Transformation (DT) of small and medium-sized enterprises (SMEs) in Vietnam, a sector crucial for national economic development and competitiveness. Drawing from both organizational and technological perspectives, the research identifies drivers, challenges, and success factors related to the adoption of digital tools and processes. Using a quantitative methodology, data were collected via an online survey targeting 321 SMEs owners, managers, and administrators across multiple regions in Vietnam. The analysis, conducted through Structural Equation Modeling (SEM), reveals that leadership competencies, firm size, access to digital infrastructure, and external market pressures are significant determinants of DT success. Additionally, the study highlights the role of DT in enhancing business sustainability through improved operational efficiency, customer engagement, and market reach. These findings contribute to a deeper understanding of the DT journey within developing economies and offer actionable insights for policymakers and stakeholders aiming to accelerate digital adoption among SMEs in Vietnam.

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